Crucial tips for doing business in China as a “Westerner”

The Chinese economy experienced astonishing growth in the last few decades that catapulted the country to become the world's largest economy by PPP (GDP) in 2018. Due to China’s fast-growing market and its billion-plus potential customers, many western companies are chasing the “China dream”. Yet, despite the massive market and potential growth opportunities, many foreign companies still fail. Often, the reason behind the failure is not the product or the service itself, but the lack of cultural awareness. If western companies continue to ignore the Chinese culture and adapting their businesses to local consumer behaviors and needs, they will continue to fail.

Get deep insights of Chinese cultural nuances which are essential to successfully establish your business in the Chinese market.

WHO SHOULD ATTEND THIS EVENT?

• you are moving to china for professional or /and private reasons

• you have the intention to establish your business in china

• you are interested in understanding the Chinese culture

This evening session, organized and delivered by MING Labs and West Meets East in sponsorship with FAIRMAR to maximize your potential to succeed in China, will provide attendees with:

• Understanding the Chinese thinking patterns, breaking down in different aspects of cultural values (Speaker: Jia Song)

• Dos and Don’ts – how to avoid a culture shock – real stories and learnings from embarrassing moments (Speaker: Jia Song)

• Doing Business in China: 8 important considerations when entering the Chinese market (Speaker: Fang Dong)

MING Labs is a digital innovation and transformation company with offices in Berlin, Munich, New York, Shanghai and Singapore.

With over 65 digital experts globally, we build digital products that delight and digital *businesses* that deliver. Across strategy, design, development, launch and support - we work *end to end* with our partners. We are the first choice for entrepreneurs and intrapreneurs looking to move faster, iterate sooner and create Magic Moments with the products and businesses they build.

Our clients include digital innovation and transformation units from some of the most reputable brands globally, including: BASF, BMW, BOSCH, Lufthansa, Mann+Hummel, MunichRe, Siemens, Schneider Electric, UTC and many more. We also build fast-growing start-ups, such as our portfolio companies BottlesXO and Pumperlgsund.

We make your business future-proof by design.

Speaker: Fang Dong

West Meets East offers crucial tips for doing business in China as a “Westerner”.

We provide a deep insight of the Chinese cultural nuances which are essential to successfully establish your business in the Chinese market.

Speaker: Jia Song

The event is for free, please register if you would like to attend.

Registration: info@cool-working.net